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#32 50 Cent
06.14.07, 6:00 PM ET


© Stephane Reix/For Picture/Corbis

Power Rank 32
Pay $33 mil
Category: Hip-Hop Impresario

Pay Rank: 26
Web Rank: 11
Press Rank: 67
TV/Radio Rank: 59
E-Score Rank* 90

Top Attributes
Physically Fit, Aggressive


E-Score provided by

The former drug dealer presides over the expansive G-Unit empire, which includes a record label (Lloyd Banks, Mobb Deep), apparel, ringtones, videogames and even a line of G-Unit street fiction books. The chiseled rapper also owns a small stake in VitaminWater; in June, Coca-Cola announced it would buy the brand for $4.1 billion. (His estimated $100 million take will be counted toward next year's Celebrity 100 list, following official consummation of the deal.) Recently listed his 50-room Connecticut manse, appraised at $20 million, on the market. He bought it for $4 million in 2003.

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Earnings estimates are for June 2006 to June 2007. Figures rounded off where appropriate. Exact figures available on Forbes.com. Includes dollars earned solely from entertainment income. Management, agent and attorney fees have not been deducted. Estimates by Forbes; sources include Billboard, Pollstar, Adams Media Research, Nielsen SoundScan and Nielsen BookScan. Rankings are generated by combining earnings with other metrics: Web mentions on Google press clips compiled by LexisNexis; TV/radio mentions by Factiva; and number of times a celebrity's face appeared on the cover of 32 major consumer magazines.

E-Score is a celebrity appeal ranking, comprised of 46 separate personality attributes. E-Score evaluations are provided by E-Poll Market Research, which has a database of more than 2,800 celebrities.



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